Mahindra Group re-launches iconic brand ‘Jawa’ in India

Mahindra Group has relaunched the iconic Czech brand Jawa in India. The Jawa and Jawa Forty Two are the brand’s new torch bearers, bringing back the classic appeal of Jawa with modern fittings. The bikes have an all-new 293cc, liquid cooled, single cylinder, DOHC engine nestled within a double cradle chassis. The motorcycle has been priced at ₹ 1,64,000 and the Jawa Forty Two at ₹ 1,55,000.

The company also unveiled the Jawa Perak, powered by a 334cc, liquid cooled, single cylinder, DOHC engine which develops 30bhp power and 31nm of torque. The Perak is priced at Rs 1,89,000 and the booking dates are yet to be revealed.

The bikes are being built through contract manufacturing by the group to limit the investment required to relaunch the brand. The company will initially focus on sales in India before planning for exports

Company Profile : Mahindra Mahindra Ltd

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