Tata Motors today launched its truck brand – Tata Prima -in the markets of Saudi Arabia (KSA). The company unveiled two Prima heavy-duty trucks in Saudi Arabia – the Prima 4438.S (4X2) tractor head and the Prima 4038.K (6X4) construction tipper, with its dealer partner Manahil International Company. Developed with Tata Motors subsidiary – Tata Daewoo Commercial Vehicles (TDCV), the Tata Prima range is designed and developed with technical inputs from across the world, and hence is also referred to as the ‘World-Smart Truck’.
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